Munster Rugby & Laya Healthcare Extend Partnership
11th June 2023 By The Editor
Laya healthcare announced today it has committed to another two years as the official Health and Wellbeing partner to Munster Rugby.
Laya healthcare plans to continue its work with Munster Rugby on a strategic vision that supports the performance of the province by focusing on aspects of health and wellbeing across the men’s and women’s teams, the backroom team, right through to the fans.
Laya healthcare’s partnership with Munster Rugby underscores the company’s commitment to promoting health and wellness in the communities it serves. As part of the partnership, laya healthcare will provide support and resources to both men’s and women’s teams, including access to HeartBeat Cardiac screenings for players and backroom teams.
Laya healthcare’s official branding will appear on the men, women’s, under 20’s and A team’s matchday shorts, with the logo also appearing on the tackle bags and the arm of all medics and water boys for the men’s and women’s teams on match day.
Commenting on the partnership, Dave Kavanagh, Head of Commercial & Marketing at Munster Rugby, said:
“Laya healthcare has had such a positive influence on our community over the years through their steadfast support of Munster Rugby, the clubs, its players, and passionate fans. Through their support, laya contributes to the overall wellbeing and performance of the team, which plays a crucial role in helping us to stay a beat ahead and perform to the highest level. We’re delighted to continue our partnership with laya healthcare and can’t wait to see what the next couple of years will bring.”
Kevin Kent, Head of Marketing at laya healthcare, said; “Laya healthcare’s roots are firmly established in Munster, so it is a great honour for us to extend our sponsorship as the official health & wellbeing partner of Munster Rugby. The values Munster Rugby display of inclusion and community reflect laya healthcare’s own deep passion for a healthy lifestyle and sense of community. Laya’s vision is to empower Munster Rugby by providing support and resources that enhance the team’s performance, wellbeing, and overall success.
In addition, we are committed to supporting women’s rugby. We believe that rugby is a sport for everyone, andwe’re committed to fostering inclusivity, helping to break gender barriers and inspire future generations to create a more equitable and diverse sporting landscape., We look forward to playing our part in supporting all aspects of the club and helping Munster Rugby continue to build on its world-class performance, success, and tradition.”
Laya healthcare has already built strong links in the Munster region. With its head office in Cork and a Laya Health & Wellbeing Clinic in Caherdavin, Limerick. The Laya Health & Wellbeing Clinic in Limerick offers walk-in urgent care to everyone in the community. Patients as young as 12months can be seen and treated for minor injuries and illnesses within 60 minutes, and the clinic has diagnostic services on site including X-ray to make the healthcare experience faster and convenient. Laya healthcare members can exclusively access wellbeing services in the clinic including cardiac screening and healthcoach consultations.