Premier Sports To Show Every URC Game
21st June 2021 By The Editor
Premier Sports will show every game from the United Rugby Championship to TV audiences in Ireland and Britain for the next four years as they extend their partnership with the league.
With a number of URC broadcasters being confirmed, the league is thrilled to continue its partnership with Premier Sports as they extend their rights into Ireland while making a firm commitment to take their coverage to the next level.
In addition, Premier Sports will introduce territory specific commentary teams for their live URC games, increase studio coverage and launch a new and improved Premier Player OTT service for UK customers. Premier Sports will provide UK audiences with more than 100 exclusive URC games as the best of South Africa face off against their new Irish, Italian, Welsh and Scottish rivals.
Martin Anayi, CEO of United Rugby Championship, said: “Premier Sports have been our biggest supporters in their first three years with us and they are as eager as we are to see the United Rugby Championship set new standards. They have become disrupters in the rugby space having most recently picked up Top 14 rights and from our very first conversations in 2017 they challenged us to show every game live.
“Before Premier Sports broadcast our league fans never had the chance to watch every minute of their team’s campaign – since then Premier have broadcast over 1,000 hours of live rugby and created a new standard that will carry into the United Rugby Championship. Premier Sports want to raise the bar and their marquee names will stir debate to ensure every team’s story is told, they will extend their studio coverage and upgrade the Premier Player.
“We are incredibly excited that Premier Sports will continue to play a major role in the showcasing of our new tournament to rugby fans across the UK and Ireland within our family of broadcasters.”