Munster And MusclePharm Form Strategic Partnership
18th April 2017 By The Editor
Munster Rugby can today announce a three-year strategic partnership with performance lifestyle sports nutrition company, MusclePharm.
MusclePharm harbors existing partnerships with other world-class sporting organizations including current Super Rugby champions The Hurricanes. Under the terms of this latest agreement, MusclePharm will serve as the official sports nutrition partner to Munster Rugby with the team exclusively supplied with MusclePharm’s superior sports nutrition and post-workout recovery supplements.
Commenting on the announcement, Ryan Drexler, CEO, MusclePharm said, “Entering into this partnership with Munster Rugby underscores our commitment to serving athletes of all types and all levels with outstanding nutritional supplement products, that complement their sports and lifestyle, while simultaneously furthering our global expansion goals.
“MusclePharm currently boasts a strong brand presence in Europe and, by partnering with Munster Rugby, we have a unique opportunity to reach an exceptionally engaged audience in Europe and beyond. Furthermore, the addition of another professional sports team to our user base serves to showcase our products’ efficacy and ability to adequately support the demanding lifestyles of dedicated athletes everywhere.”
Enda Lynch, Head of Commercial & Marketing, Munster Rugby added, “Partnering with MusclePharm makes perfect sense. MusclePharm is a brand known for its high-quality ingredients, commitment to label transparency and, most notably, the results it helps athletes achieve. We look forward to working closely with the company in a number of areas to provide meaningful brand experiences.”