adidas 2016/17 Alternate Jersey Unveiled

adidas and Munster Rugby today unveiled the new Munster Rugby alternate jersey, which will be available exclusively at Life Style Sports from July 27th.

Tasked with producing an innovative kit that performs with the players on the pitch, adidas developed a set of standards based on an ‘only the best for the athlete’ ethos. The jersey has been designed to allow each player perform to their maximum ability in any environment and against any opponent.
 
The alternate jersey is navy with a striking yellow trim and celebrates the significance of the Munster stag, an animal which in Irish folklore is always portrayed as defending its own territory.  One of the great Munster families, the McCarthy's, who trace their origins back to the Carthach, the 11th century Prince of Munster, also had a stag on a shield of metal grey as their crest. The McCarthy motto, “to the brave and faithful nothing is impossible”, was adopted by Munster Rugby, summing up their resilience and determination.

 
Through rigorous research and testing, adidas has studied and mapped the unique forces each player will withstand during a rugby match and constructed the fabric and panels of the jersey to function as a second skin to the players. Aramis Body Mapping assists in producing the closest fitting, yet non-restrictive jersey on the market. The cut lines of the fabric also ensure no excess material will be scragged in the tackle.
 
The jersey is produced in a Pasmo Delta fabric, which is extremely strong, yet lightweight. It has fantastic moisture wicking properties, which will keep players cool and composed in the toughest of situations.
 
The alternate jersey launch signifies the start of Life Style Sports’ partnership as exclusive retailer to Munster Rugby. The team will wear the kit for the first time in August during Munster’s pre-season campaign.
 
Speaking today, Munster Rugby Chief Executive Garrett Fitzgerald commented: “There is a big season ahead for Munster Rugby. This jersey marks a new beginning for the team, and we look forward to seeing players and supporters alike wearing it proudly.
 
adidas are renowned innovators when it comes to rugby. The new alternate jersey shows their commitment to the traditions of the province through the celebration of the stag, and advancing our kit to a new level through their technology. We are also delighted to embark upon our new partnership with Life Style Sports as our exclusive retailers.’
 
The kit is available online via Life Style Sports for pre-order now, and will be on general sale in Life Style Sports stores from July 27 priced at €;70.
 
Pre-order customers will also be in with a chance to win an exclusive VIP invite to the official alternate jersey launch with Munster players to see the jersey in the flesh for the first time in Life Style Sports, Mahon Point on July 27.
 
To join the conversation, follow @adidasrugby @lifestylesports @munsterrugby and #MunsterRising