Irish Heart To Feature On Jersey
28th March 2018 By The Editor
As proud sponsor of both Munster Rugby and the Irish Heart Foundation, Bank of Ireland is delighted to be giving over its jersey branding at Saturday’s Champions Cup quarter final against Toulon.
The sponsorship handover is all in aid of raising awareness for the charity and much needed funds for its CPR 4 Schools training programme.
The programme, which was launched last year, is designed to equip secondary school teachers and students with the skills to deliver lifesaving CPR. By the end of 2018, Bank of Ireland and the Irish Heart Foundation hope to have trained over 300,000 secondary level students in these vital life-saving skills.
Sudden cardiac death claims 5,000 lives in Ireland every year and CPR training can play an important role in providing vital first responder intervention. Spectators can text to donate €4, the price of providing one secondary school student with lifesaving CPR skills. Every €4 donated will be matched by Bank of Ireland up to €40,000.
Spectators can text ‘4Heart’ to 50300 to donate.
Speaking about donating the jersey to the Irish Heart Foundation, Gavin Kelly, Chief Executive Officer of Retail Ireland, Bank of Ireland said; “We hope that by providing the Irish Heart Foundation with the opportunity to place their logo on the iconic Munster jersey in place of ours that they will gain exposure and awareness of the CRP 4 Schools programme in particular. The CPR schools programme represents the important work being done by both Bank of Ireland and the Irish Heart Foundation to help provide young people in Ireland with the skills they need to help save lives in an emergency situation. We hope that as many spectators as possible text to donate €4 which will be matched by the bank up to €40,000 – the price of training an extra 10,000 students.”
The Irish Heart Foundation’s CPR 4 Schools team delivers expert training via education centres to teachers who are then provided with an online programme which can be taught effectively in the classroom. In addition, the Irish Heart Foundation provides schools with free kits worth €600 with training manikins to encourage hands-on practice.
Texts cost €4. Irish Heart Foundation will receive a minimum of €3.60.