Sponsor For A Day 2015

Bank of Ireland has launched its ‘Sponsor for a Day’ rugby competition for 2015. Valued at EUR50,000, the competition provides businesses with the chance to sponsor Munster for January’s Champions Cup clash with Stade Francais at Thomond Park.

This unique prize opens up a national sponsorship opportunity to SMEs – something that might otherwise be beyond reach. Bank of Ireland has partnered with the Ray D’Arcy show on RTE for ‘Sponsor for a Day 2015’ which will provide companies that enter the competition with brand exposure on a prime time national radio show. Ray will launch the campaign on his Radio 1 show today and the companies that are shortlisted for the prize and winners will also be announced on the show in due course.

The prize also includes the winner’s company logo on the front of the jerseys; pitch signage; corporate hospitality for ten guests; a match programme advert; photographs with the team; promotion from Bank of Ireland and Munster Rugby through press and media for all shortlisted companies and winners.

Now in its third year, last year’s winners were Irish Yogurts with the previous year’s winners being Ryan Stoves.

Companies can enter the competition via bankofireland.com/sponsorforaday from today until the closing date of October 28^th. A shortlist of five companies will be announced on November 3^rd at which point the competition will be opened to a public vote on bankofireland.com/sponsorforaday. The voting will close on 24th November and the winner will be announced on November 26^th.

Participants and voters can also follow the campaign on Twitter: #sponsorforaday

The panel of judges include: Declan Galvin. Head of Small Business at Bank of Ireland, Peter O’Mahony – Munster Rugby and Ray D’Arcy – RTE.

Commenting on the competition, Declan Galvin, Head of Small Business at Bank of Ireland said, “This competition is a fantastic brand building and profiling opportunity. It is the third year we have held this competition and the positive feedback from the winners and wider business community has reaffirmed that winning the competition adds real value. The previous competition winners were delighted with the whole experience and appreciated not only the experience of having their company logo on match day jerseys but also the positive impact the exposure from the competition had on their brands as well as the increased profile and marketing opportunities that the competition brought them.

“The competition is open to all businesses in Ireland, regardless of whether they are Bank of Ireland customers or not. We are committed to supporting the SME market and actively look for real and tangible ways to help people grow their businesses- ‘Sponsor for a Day’ is one way that we do this. I encourage both our customers and non-customers to come and talk to us to see how we can help develop their business.”

Commenting on the Munster ‘Sponsor for a Day’ win Alan Long, Production Manager at Irish Yogurts said, “Sponsor for a Day is a once in a lifetime opportunity and is an amazing experience for any SME. The buzz that was created from taking part and winning the competition within Irish Yogurts, around Clonakilty and amongst our loyal customers was fantastic. Seeing the Irish Yogurts logo on the Munster jersey was a proud moment for all of us and the exposure it generated for the company has continued long after the competition.”