Seat Unique Appointed As New Hospitality Sales Platform

Seat Unique, the number one destination for premium live experiences across sports and entertainment, is proud to announce the next step in its European expansion with a new partnership with Munster Rugby, becoming the club’s Official Premium and Hospitality Sales Platform.

To book hospitality for Munster Rugby home games, please visit Seat Unique here. 

Through this agreement, Seat Unique will manage the online sales and distribution of Munster Rugby’s premium and hospitality offerings for home fixtures at Thomond Park and Virgin Media Park. Supporters will enjoy a seamless digital booking experience, with 24/7 access to official matchday hospitality and real-time availability.

This collaboration also marks another significant milestone in Seat Unique’s international expansion, strengthening the company’s presence within European rugby and reinforcing its position as the trusted global platform for premium experiences. By aligning with one of the most iconic provincial sides in world rugby, Seat Unique continues to broaden its network of elite sporting organisations across international markets.

Anna Jowle, Head of Commercial at Seat Unique, said:

“We are thrilled to partner with Munster Rugby, a club with an exceptional legacy and an incredibly dedicated fanbase. This collaboration not only elevates accessibility to premium matchday experiences, but also represents an exciting step in Seat Unique’s international expansion.

“We’re proud to bring our cutting-edge technology to Munster supporters and to continue extending our global footprint across elite rugby.”

Dave Kavanagh, Head of Commercial and Marketing at Munster Rugby, said:

“We are delighted to welcome Seat Unique as our Official Premium and Hospitality Sales Platform. Their technology and expertise will enhance how supporters access our hospitality offerings, ensuring a first-class experience from purchase to matchday. This partnership aligns with our commitment to delivering exceptional service for fans and partners.”

Fans can now explore and purchase official Munster Rugby hospitality packages directly through the Seat Unique platform. All packages are fully verified, with secure purchasing and real-time availability.

Seat Unique is a leading marketplace for premium tickets and hospitality experiences across sport, music, and entertainment. By working directly with rights holders, clubs, and venues, the company provides fans with secure access to official experiences while enabling partners to maximise revenue through innovative, data-driven technology. This partnership with Munster Rugby represents another key step in Seat Unique’s strategic international growth.

Visit Seat Unique’s Munster Rugby page here.