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Heineken Commission New Rugby TV Programme
10 October 2006, 7:59 pm
Heineken have commissioned a new rugby programme on RTE 2, entitled The Heineken Cup Roadshow with Hook and Pope.
Heineken Commission New Rugby TV Programme

Heineken have commissioned a new rugby programme on RTE 2, entitled The Heineken Cup Roadshow with Hook and Pope. In this new television programme, beginning at 7pm on Wednesday 18th October on RT Two, George Hook and Brent Pope will visit rugby clubs around Ireland stimulating impassioned debate and discussion on the Heineken Cup with the grassroots supporters. Hook and Pope have struck a unique chord with the rugby audience and have engaged with the public on all matters rugby over the past decade

Each programme will be broadcast live from a different rugby club where special guests and the live audience will join the inimitable hosts to discuss and debate the burning issues surrounding the latest Heineken Cup action. One thing is for certain, it won t be just Hook and Pope doing the talking! George and Brent will interact with the audience at home and in the venue. People at home will be encouraged to contact the show with comments via text message and e-mail.

In honour of the reigning Heineken Cup champions, Munster, Heineken have decided that the first show will be broadcast live from the Young Munster Rugby Football Club in Limerick. Munster will kick-off their defence of the title at Welford Road this weekend against former double winners Leicester Tigers. The Irishmen lost their opening Pool game on their way to the Cardiff '06 final last season when they were beaten by Sale Sharks.

Risteard Cooper of Apres Match will be bringing us his impressions of George Hook, the Munster, Leinster and Ulster fan and possibly more.

This show is mostly about remaining in touch with the essence of the Heineken Cup, discussing the talking points, enjoying the atmosphere and excitement that comes with each weekend. Heineken want this series to be an unmissable viewing for rugby fans and want to bring the action closer to the fans, while extending the excitement of a Heineken Cup weekend into the few days before the match as part of the build up to the games.

Pat Maher, Heineken National Events and Sponsorship Manager, said, "Heineken are proud to commission this new programme as it will offer rugby and sports fans a different viewpoint and greater expression of what is happening in the tournament. We are delighted to offer fans in-depth knowledge and views that they are constantly seeking. The Heineken Cup is not just about the game on the pitch, it is about excitement and passion and also unique moments of rugby.

The 12th Heineken Cup tournament is poised to explode on the European club rugby scene this weekend with an array of Round 1 matches at the start of the long haul to Twickenham and the London 07 final on Sunday, 20 May, 2007. There are 24 teams from six nations in contention for the coveted title and 78 matches to be played before the finalists run out at Twickenham but over 17,500 tickets have already been snapped up for the Heineken Cup showpiece occasion.

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