The significant three-year sponsorship deal will see The Bowen Group act as an exclusive supporter of Munster Rugbys Heineken Cup Match day Hospitality functions and other flagship events, which play a key part in building the unique bond between the team and its supporters. The Bowen Group played a similar supportive role as lead sponsor of this years 6 Nations Under-18 Festival, which brought the cream of young European rugby talent to Cork for a highly successful tournament over Easter 2008.

The Bowen Group, founded in Cork in 1968, has become one of Irelands largest construction organisations with its head office in Cork, and offices in Dublin, Belfast, London, Limerick, and Waterford. Speaking at the announcement of the sponsorship deal, John R Bowen, Chairman and Chief Executive of The Bowen Group said The Bowen Group is proud to be associated with Munster Rugby. I believe that we are ideally placed to support Munster Rugby, as our core values and principles of honesty, integrity, fairness, and partnership fit perfectly with this winning teams dedication to excellence.
 
Garret Fitzgerald, Munster Rugby CEO, endorsed the sponsorship saying The Bowen Group have been supporters of Munster Rugby through UCC in Cork to the Senior Munster Team and we look forward to working with John and his team to building on our existing relationship.