Rockwell College, who in last year's final were denied a three in a row will put their disappointment behind them when they face Castletroy in the competition's opener in Clanwilliam Park at 3pm today.
There will be four schools in action tomorrow. Current Senior champions Crescent College will begin their defence of the title when they take on Cork rivals C.B.C. in Corbally. Meanwhile P.B.C. will take on St. Munchins in Musgrave Park.
Ardscoil Rís will host Glenstal Abbey School in their first round fixture at Rosbrien on Thursday 30 January as they set out to claim a first ever title of the Munster Schools Senior Cup.
New sponsor SEAT announced a number of new initiatives for 2014, including the first ever SEAT Team of the Munster Schools Senior Cup Award.
A team of 15 outstanding players will be selected by the Munster Rugby Schools Committee who will have representatives attending all Schools Senior Cup matches.
SEAT is also introducing a SEAT Fair Play award, which will recognise good or sporting behaviour or other actions by players, schools and officials involved in the SEAT Munster Schools Cups.
In addition, SEAT is calling on the loyal Schools Cup followers to support their team to be in with a chance of being named the SEAT supporter of the Schools Cup. Fans are being asked to submit images and videos of them in their school colours at matches, on the bus or in their schools in the run up to games. The overall winner could win a training session with Munster stars in their school. For further details visit www.Facebook.com/SEATIreland.
Commenting at the launch, Cian O'Brien, Director of SEAT Ireland said: "We are delighted to be officially launching the SEAT Munster Schools Senior and Junior Cup competitions. This competition has a proud tradition and we along with our dealers throughout Munster are looking forward to another exciting season of schools rugby, and would like to wish the best of luck to all of the competing schools in this year's competitions".
Michael Goggin, Munster Branch Senior Vice-President also commented, "The SEAT Munster Schools Senior and Junior Cups remain the most prestigious competitions in schools rugby in Munster, and never fail to catch the imagination of rugby fans all over the province, with the involvement of old rivalries and new squads creating exciting opportunities to see the rugby stars of the future in action"
For further information on SEAT Ireland visit www.SEAT.ie
SEAT Munster Schools Senior Cup Fixtures 2014
Today, 28th of January: Rockwell v Castletroy - Clanwilliam, 3pm
Wednesday 29th of January: PBC v St. Munchins - Musgrave Park, 3pm
Wednesday 29th of January: Crescent v CBC - Rosbrien, 3pm
Thursday 30th of January: ASR v Glenstal - Rosbrien, 3pm
SEAT Munster Schools Junior Cup Fixtures 2014
Wednesday 5th of February: Glenstal v Rockwell - Clanwilliam, 3pm
Wednesday 5th of February: CBC v PBC - Musgrave Park, 3pm
Wednesday 5th of February: Crescent v ASR - Dooradoyle, 3.30pm
Thursday 6th of February: Castletroy v St. Munchins- Annacotty 3pm