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Tommy O'Donnell, Alan Quinlan and Tony Buckley with some of the Lucozade products
Lucozade Sport Launch New Sports Performance Range
9 September 2009, 11:21 am
Lucozade Sport launched a new sports performance product range with Munster Rugby yesterday afternoon in UL. Each product in the range has been developed to meet the following training needs: Hydration, Fuel, Recovery and Strength.
Lucozade Sport, a Munster Rugby partner, joined forces with Munster players Tommy O'Donnell, Alan Quinlan and Tony Buckley to unveil the new range today.

Each product is designed with a particular sports requirement in mind and has been developed to be used as part of a diet and exercise regime to help people achieve their sports and exercise goals.

Just a 2% reduction in body weight through sweating can result in a significant decrease in performance, so it is important to replace fluids and electrolytes lost through sweat, during exercise. Lucozade Sport Hydro Active range not only helps replace the fluid lost in sweat but also electrolytes such as sodium. This product is ideal for exercise sessions up to one hour.

Fuelling the body is crucial to performance and carbohydrate is the body's preferred source of energy during exercise as it improves performance. Lucozade Sport Body Fuel range contains fluid and carbohydrate to help fuel your muscles and hydrate your body. It is proven to help you to "Last Longer, Finish Stronger in the last 15 minutes "

Rapid recovery after sport is vital for anyone that trains regularly and is seeking to get the most from their performance. Recovery requires protein to enhance muscle protein synthesis, carbohydrate to replace the stores used during exercise and fluid to counter sweat loss. Lucozade Recovery products contain a mix of carbohydrate and protein and should be used soon after training to promote muscle protein synthesis and rebuild glycogen stores.

Finally, the new range is completed with the Lucozade Sport Pro Muscle products. If you're looking to make gains to your strength, you will need to work on a programme combining effective resistance training with suitable nutritional strategies. Protein is key to gains in strength as it's shown to help promote the growth of muscle over time by enhancing protein synthesis. Lucozade Sport Pro muscle products contain a range of high quality protein to meet your strength needs and help in the development of lean muscle mass. It should be used in the period immediately after resistance based training.

The range was developed by Lucozade Sport and has been trialled by Munster Rugby since July 2000. Speaking about the new range, Enda Ryan Lucozade Sport, said: "Lucozade Sport is delighted to reveal this new range of sports performance products. This range has been in research and development for the last few years so it is great to see it being used, and all our work come to fruition. Not only does this range ensure we can offer sports personnel with a complete package that compliments performance and recovery, we are also offering tried and tested products that are WADA approved and safe for athletes to use. Munster, FAI and the GAA have been using some of these products during 2009."

These products are currently available in select gyms and sports complexes around the country, and in Elverys and MC Sports.
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