Throughout the season Munster will look to support these charities in the following ways: player appearances, signed merchandise, a hospitality box at a Magners League match in Thomond Park, and supporting various fundraising activities during the year.
Announcing the new initiative Munster Rugby CEO Garrett Fitzgerald said "We are delighted to eventually put a structure on a very important part of our corporate and social responsibility. Such support is a very important part of our culture and player development. This policy will allow us to annually focus our attention on deserving charities and play our part in supporting them."
The Charities selected for the 2010/11 season are Suicide Aware, TLC4CF and UNICEF, with details of each charity listed here.
More details about Munster's charity initiative can be found here.