Announcing the appointment Munster Rugby CEO Garrett Fitzgerald explained â00we are delighted to be able to attract someone of Glynâ00s calibre to Munster Rugby. With 15 years experience in a variety of sales and marketing roles in leading multinationals we are confident that Glyn will bring a new outlook and focus to our commercial activities.â00
Among the responsibilities of the newly created role is to develop the Munster Rugby brand globally and maximise revenue potential through sponsorship, ticket sales, merchandise and commercial opportunities in the soon to be redeveloped Musgrave Park and Thomond Park.
Commenting on his appointment Billinghurst said â00Munster Rugby is a globally recognised brand and the continued growth and success of the team has created many more commercial opportunities to explore. The new commercial focus will help to generate the funds to ensure continued success on the field. With the continued development of the professional game, a new commercial approach and structure will help accelerate the development of the Munster Rugby brand and maximise the potential that exists.â00
Billinghurst was Sales Director (Ireland) for PepsiCo Snacks Business for the since 2004, responsible the growth of PepsiCo Snacks business (Walkers and Quaker), leading a team of over 100 people. Prior to that he worked as National Account Manager for Unigate and previously was Marketing Manager with Unilever.
The new role within Munster Rugby will commence in early April.