Munster's Denis Leamy pictured with ABI Ireland Communications Executive Karen O'Boyle and former Ireland and Shane Jennings
Munster Rugby player and Acquired Brain Injury Ireland Ambassador, Denis Leamy donned a baking hat and apron this week to raise awareness of Acquired Brain Injury, Ireland's national fundraising campaign 'Bake for Brain Injury'.
The ‘Bake for Brain Injury’ campaign is an annual fundraiser developed by ABI Ireland
in an effort to raise much needed funds for those living with an Acquired Brain Injury.
Bake for Brain Awareness Week will take place from 5th March to11th March 2012, encouraging people to bake and donate much needed funds online at www.abiireland.ie
It has been estimated that over 13,000 people are affected by an ABI each year in Ireland. Men are three times more likely than women to acquire a brain injury, and young men in particular between the ages of 16 - 25 are at high risk.
One of Munster Rugby's charities of the year, Acquired Brain Injury Ireland provides vital support services to enable people with ABI maximise their abilities. The not-for-profit organisation also works to reduce the number of people affected by the injury, by raising awareness of the causes of ABI. Their education and prevention campaign ‘Mind Your Head’ is successfully focusing on shining a light on the growing ‘silent epidemic’ that is brain injury while also educating society about more subtle mild brain injuries that occur, such as concussion in sport.
Speaking at the launch Leamy said "We all love playing sport and we all want to give one hundred per cent to our club, our province or our country. Wearing a scrum cap while plaing rugby, a helmet when playing GAA or whatever protective headgear is available to you is an easy way to look after your well being on the pitch and your future".
ABI Ireland’s Bake for Brain Injury campaign hopes to raise much needed funds for the improvement and development of Acquired Brain Injury Ireland’s Community based Neuro-Rehabilitation services throughout the country making a difference in the lives of those living with an Acquired Brain Injury ensuring a life of maximum ability, not life-long disability.
For more information, and to register for a bake receiving your free baking pack please visit www.abiireland.ie